Innovation for Sustainability

The Nature Lab is our Sustainability commitment. Through rigorous experimentation, real-world testing, and practical implementation, Nature Lab is our incubator for environmental responsibility in our industry.

Project:Nature Lab

Goal:Sustainability

Started:2018

The Objectives

Explore & Innovate:

Dive deep into both intellectual brainstorming and hands-on development to discover sustainable solutions.

Test & Refine:

Evaluate how these innovations perform in real-world conditions and scenarios.

Implement Success:

Incorporate successful innovations into our products, processes, or materials, marking a concrete step toward our sustainability objectives.

The Nature Lab Process

Sustainability is complex. Just like 30% less sugar isn’t sugar-free, we don’t just claim to be sustainable. We take action! Our approach involves bold experiments in materials, design, and business models across three phases. Viable ideas become pilot products, and successful pilots set new standards and innovations. Sustainability for us thrives on aligned, ongoing efforts.

Phase 1

The Sustainable Idea

Our journey towards sustainability starts here. In this phase, we brainstorm, evaluate, and prioritize ideas aimed at tackling sustainability challenges. While some of these innovative concepts progress further, others might stay as theoretical possibilities.

Phase 2

Pilot Production

In this phase, we transform ideas into action through hands-on testing. We bring selected ideas to life with small-scale pilot productions, assessing their feasibility and gathering invaluable real-world feedback to measure their potential impact and acceptance.

Phase 3

Innovation

In this final phase, the most promising pilot productions and beta tests from phase 2 evolve into core products, essential processes, or groundbreaking materials. It’s where our innovation and sustainability efforts come together, creating lasting impact and driving our mission forward.