Opening in Sweden and Lisa Borg as new ambassador!

Hooray! We're Launching our Online Store in Sweden and Introduce Lisa Borg as our new Ambassador!

We have exciting news to share and plenty to celebrate! We have officially launched our online store in Sweden, and with that, we are thrilled to introduce Lisa Borg as our new ambassador. Lisa is a well-known Swedish influencer with a deep love for the Scandinavian lifestyle—and now also for Kastel shoes!

Why Did Lisa Want to Collaborate with Kastel?

For Lisa, her connection to Norwegian culture was a key reason for wanting to work with Kastel. She has a strong link to Norway through her husband, Henrik Borg, who is Norwegian. When she heard that Kastel was launching in Sweden, she was especially excited to be a part of it. "It felt really fun to be involved in the launch," she says.

Lisa’s Favorite Shoes from Kastel

When it comes to her favorite model, Lisa’s choice is clear: Lyngen. She describes them as both comfortable, waterproof, and incredibly stylish. "They are truly perfect for the ever-changing Scandinavian weather!" she says.

Favorite Season and Weather

For Lisa, both spring and autumn are her favorite seasons. "That's when you can really dress up nicely!" she says. These two seasons offer the perfect opportunity to combine functionality with style—something that is reflected in her choice of shoes.

What’s Important When She Chooses Shoes?

For Lisa, style is key when choosing shoes. "That’s why I’ve rarely opted for shoes made for rain and rough weather—until I saw Kastel’s models!" she says. Now, she has found shoes that are both practical and fashionable, making her daily life both easier and more stylish.

Excited to Work with Kastel

Lisa looks forward to collaborating with Kastel and showing Swedish customers what our brand has to offer. "Swedes really need clothes and shoes that can handle the Scandinavian weather." She is eager to share more about Kastel’s functional and timeless models with her audience.

With Lisa Borg as our ambassador, we look forward to an exciting journey in Sweden. Not only are we launching a new online store, but we’re excited to reach more customers with shoes that combine Scandinavian, timeless design with functionality.