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Meet our first shoe of the season, Lyngen!
Learn more about our newest FW24 model, Lyngen! Lyngen is the perfect fall shoe for those who don't want to compromise on style, comfort or function.Read more
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Madla: The Sneaker That Started Our Waterproof Journey
It all started at a Christmas market. Andreas Malo Dyb stood in the cold, watching people struggle with wet sneakers, refusing to trade style for practicality. There had to be a better way—a sneaker that could handle rain, slush, and cold without sacrificing comfort.
That moment sparked the idea for Madla, the first fully waterproof high-top sneaker in our collection. Over the past 10 years, we’ve refined and reinvented it to match the demands of modern life. Better fit, improved grip, durable waterproof uppers—Madla has evolved, but the purpose remains the same: a straightforward solution for those who refuse to stop wearing sneakers just because the weather says so.
You shouldn’t have to compromise. If you love sneakers and wear them all year, Madla is made for you.
About the author
Luisa ArangoHead of Marketing & E-commerce
I love all things marketing & e-commerce 📈. Tech inspires me 👩💻, and I enjoy reading about art 🎨 and society 🌍 in my free time. I am a city person at heart 🏙️, but I appreciate nature when the sun is out! ☀️Section of blog posts
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